Internet Income University
“A Little Known Method We’ve Used to Generate More Than 3,072 Automated Leads For Less Than $3.02 Per Lead!”
"PPV Magic"
A Little Known Method We’ve Used to Generate More Than 3,072 Automated Leads For Less Than $3.02 Per Lead! (PPV Magic)
Like always, it's best that you watch the video above for maximum understanding, but if you prefer to read or like learning in multiple modalities, here are the Cliff's Notes...
Here’s What We’re Going To Cover….
- What is PPV? And how does it work?
- Where are the best places to get started?
- What kind of targeting is most effective?
- Five surefire principles for success.
- How to find great keywords. (aka URLs)
What is PPV Marketing?
PPV stands for “Pay Per View”
As you may have guessed, PPV is closely related to PPC or Pay Per Click marketing. (we’ll cover the differences in just a moment)
In laymen’s terms, PPV advertising is all about POP-UPS and POP-UNDERS. (annoying right? Stick with me, it’s not what you think- kind of…)
How Does PPV Work?
If you’re like most people, you can’t stand pop-ups! So how can POP-UP marketing possibly be so effective? And is it even legal?
The difference between welcomed guest and annoying pest.
People install toolbars, games, and other cool applications for free online- in exchange for using the free version of the software, they agree to allow pop-ups/ads to display on their screen periodically.
When you’re working with a large PPV network, they have very clear terms and conditions- not to be confused with adware, spyware, viruses and all of that other junk that mysteriously installs itself and bogs down your computer.
It’s a win-win situation- the user gets cool games, software, and other stuff for free- and the publisher gets to stay in business and generate profits by selling advertising.
Key Differences Between PPV and PPC
With PPV you are Paying Per View, NOT Per CLICK. Duh, right?
In other words, instead of paying in the ballpark of $0.10 to $2.00 or more just for one click to your site, you are paying as little as $0.001 per view.
It’s a lot like paying for impressions if you’re familiar with PPC. You can expect to pay a lot less per impression than you do per click- and typically balances out in the end.
Key SIMILARITIES Between PPV and PPC
With both PPC and PPV, you bid on keywords- in PPV however, your keywords are strictly website URLs.
(you can do what’s called RON, but it’s not highly recommended)
With both PPC AND PPV, you’re best return on investment you want to direct traffic to a capture page or squeeze page to gather as many LEADS as possible.
Best Places to Get Started?
Media Traffic (best for newbies)
www.MediaTraffic.com
DirectCPV (great URL scraper)
www.DirectCPV.com
Lead Impact (high volume)
www.LeadImpact.com
TrafficVance ($1k Minimum)
www.TrafficVANCE.com
URL Targeting Is Most Effective.
When you’re setting up your first PPV campaign, you’ll come across 3 typical options- keyword targeting, URL targeting, or RON (Run of Network)
The most effective and precise lead generation with PPV on most networks is the URL Targeting option.
You can get a lot more traffic with the other two variations, but you’re likely to see much higher conversion rates when you decide on specific URL targets. There is a lot of variability in RON and general keyword targeted campaigns.
Five Surefire Principles For PPV Success
Make sure the URLs you are bidding on/targeting are relevant to what you’re promoting (in the case of IIU, related to generating income online)
Promote a high converting squeeze page to capture MAXIMUM # of Leads. (you’re in luck, IIU capture pages work perfectly for PPV!)
Use Conversion Tracking and know your numbers.
Start off with one network and duplicate successful campaigns to other networks.
Monitor new campaigns closely. Cut Losers, Keep WINNERS!
How to Find Great Keywords
URLs are everywhere. Do a Google search for anything related to making money or generating income and you can swipe URLs from the sponsored ads and organic results.
Use a “URL Scraper” to automate the process. (DirectCPV includes one you can use for free inside of your dashboard)
Review websites are a goldmine.
PPV In Summary
In summary, PPV is a great strategy in the realm of paid media, whether your brand new or are just looking for additional strategies to expand your market reach.
Much like PPC, PPV is highly effective and much easier to measure than other paid media strategies because it's direct response nature. (I.E. You are paying for people to visit your website, there isn't a lot of speculation involved)
Start small, know your numbers, and SCALE SUCCESSFUL CAMPAIGNS TO INCREASE PROFITS!
The keys to automated lead generation are in your hands!
Yours In Friendship and Succes,
Kevin Blue
Instructor / Co-Founder
InternetIncomeUniversity.com
Facebook.com/InternetIncomeUniversity