"How To Turn Words Into Money"

(Copywriting 101 - Basic Training)

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Recommended Reading

Here’s What We’re Going To Cover….

Why copywriting effects EVERYTHING you do online.

Why highly effective ads give you an UNFAIR ADVANTAGE.

How to turn money into words- Copywriting 101 – the basics.

The ONE and ONLY GOAL you should have in mind every single time you sit down to write something.

How copywriting is like dating.

How to write the sexiest headlines on the planet.

Top gun resources that will turn you into a copywriting MAVEN.

What is Copywriting?

Copywriting in simple terms is all about the words you use in your marketing.

Google definition: The use of words to promote a person, business, opinion, or idea.

Why Copywriting Effects Everything You Do!!!

Copywriting has an effect on every single form of marketing that exists online…

• Pay-Per-Click
• Article Marketing
• Blogging
• Video Marketing
• Forum Marketing
• Social Media (Facebook, Youtube, Twitter, etc.)
• Odesk

How To Turn Words Into Money: Copywriting 101 – Basic Training

• Keep it simple.
• Write like you’re talking to your best friend.
• ABS – always be selling.
• Don’t make assumptions.
• It’s all about YOU!
• Benefits, not features.
• Have a clear call-to-action.
• TELL PEOPLE WHAT TO DO NEXT!!!!

Why Highly Effective Ads Give You An Unfair Advantage…

Effective copywriting can bring countless benefits to your online enterprise.

Here is just the short list of benefits:

• Cheaper clicks. (PPC)
• Larger profit margins.
• More traffic.
• Viral exposure.

The Goal Of Every Single Thing You Write…

Sell the next step!

The goal of every single piece of copy is to SELL THE NEXT STEP, nothing more.

Here is an example sequence that illustrates the idea of SELLING THE NEXT STEP!

Your video headline sells them on watching the video.
The video sells them on clicking your link.
The capture page sells them on opting in.
The video sales letter sells them on getting started.
The upsells sell them on additional products and services.
The follow-up emails sell them on joining GRN
And on and on….

The Dating Analogy…

When you first meet someone new, do you try to get intimate immediately? NO, you’d be asking for a slap in the face.

Selling is a process, much like being in a relationship.

There is a clear sequence of steps that you must go through in order to progress…

So when you blatantly pitch someone and go for the sale from the first step you are basically trying to get intimate with someone you just met- don’t be a fool!!!

It’s All About YOU.

Everyone on the planet is tuned into the same radio station, it’s called WIIFM.

“What’s In It For Me” Radio?

The most powerful words in copywriting are YOU and YOUR(s).

Notice the difference:
OK...
How to make money online today.

BETTER...
How YOU can make money online today.

BEST...
How YOU can make money online in YOUR spare time.

Features Vs. Benefits.

Taking things one step further is understanding the difference between features and benefits.

Features are capabilities.
Benefits are “what it gets me” or “does for me”.

Example of a feature translated into BENEFIT!

Feature:
Automated sales system and follow-up.

Benefit:
Monetizes your leads for YOU 24/7/365, even while you sleep, so you can enjoy your life while you make money hands-free.

How To Write The Sexiest Headlines On The Planet!

Your headline is EVERYTHING!

If you don’t have a compelling headline/subject you’re ads/emails/posts will never even get read.

Women’s magazines have some of the best headlines on the planet- STEAL THEM.

Example of a COSMO headline tweaked for Internet Marketing:

“6 Ways To Eat Healthier- Automatically”

TRANSLATION…

“6 Ways To Get More Traffic To Your Website- Automatically”

The REALITY TV factor, think JERSEY SHORES.

Some of the best email subject lines I’ve ever written (most opened).

“He thought I was gay? (quick video)”
“You rocked my world.”
“Holy shit...”

People love reality TV for the drama.

There is an old saying that goes, “Facts Tell, Stories Sell.”

Give the people what they want- DRAMA! The good, the bad, the ugly.

The more entertaining you are, the better- mix business with comedy and drama.

Last But Not Least, TELL PEOPLE WHAT TO DO NEXT!!!

The best copy in the world is moot point without a clear call to action.

You can have the best video, best article, best blog post- and it’s a complete waste of time if you don’t tell people what you want them to do next.

Most people are followers, tell them what action you want them to take- they want you to give them instructions.

Don’t be wishy-washy, TELL THEM WHAT TO DO.

Become a Copywriting Master…

Read these books, devour the info, and you will have the power to create unlimited income with your words.

The Ultimate Sales Letter, by Dan Kennedy
www.InternetIncomeUniversity.com/ultimatesalesletter

Influence, The Psychology Of Persuasion, by Robert B. Cialdini, PH.D.
www.InternetIncomeUniversity.com/influence

Web Copy That Sells, by Maria Veloso
www.InternetIncomeUniversity.com/webcopythatsells

Follow these simple guidlines in every article, video, blog post or advertisment you create and the power is yours!!!

Pay it forward my friend!

To Turning WORDS INTO PROFITS,

Kevin Blue
Instructor / Co-Founder
InternetIncomeUniversity.com
Facebook.com/InternetIncomeUniversity